Virgil van Dijk in the Netherlands national team kit striking a ball

PORTFOLIO

Turning ambitious ideas intoworld-class storytelling

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Trajectory

  1. 2020 — PresentNIKE EMEABRAND CREATIVE PRODUCER
  2. 2019 — 2020NIKE LONDONBRAND CREATIVE PRODUCER
  3. 2018 — 2019AMV BBDOBRAND CREATIVE PRODUCER
  4. 2016 — 2017Michael NashACCOUNT AND PROJECT MANAGER
Netherlands football player in orange Nike jersey

Global campaign for the latest national team kits launch ahead of the World Cup 2026.

NATIONAL TEAM KITS LAUNCH

NIKE2026
Two athletes running through a futuristic cityscape with neon signage

Shot in a virtual production studio, pushing the boundaries from a creative and production angle.

Cyberweek

NIKE2023
Nike Nandis Playlab campaign with a child playing drums in a colorful indoor playground

Ambitious production with 8hr livestreams across 4 locations and IRL events in Key Cities across EMEA to celebrate the 5th anniversary of SNKRS Day.

SNKRS DAY

NIKE2020
Editorial portrait of a model in a classic arcade wearing red Nike Cortez sneakers

Editorial campaign for the return of the classic Cortez silhouette, collaborating with Parisian influencers and shot across the city.

STYLE BY PARIS

NIKE2024
FC Barcelona player in gold kit dribbling between defenders under stadium lights

Working directly with external creative talent to capture 8 of FC Barcelona's top-tier athletes to celebrate the launch of the Kobe x FCB Collab.

KOBE X FCB LAUNCH

NIKE2025
Nike Until We All Win campaign with diverse athletes on a colorful painted background

A national campaign created in collaboration with up-and-coming artists, celebrating British athletes, highlighting inclusivity, community, and the power of sport to unite.

BLACK HISTORY MONTH

NIKE2019
Nike Just Do It campaign featuring Hollie Arnold, F46 javelin world champion

Showing up for our athletes and creating meaningful impact through the work.

WIN REACTIVES

NIKE2019
Bacardi Do What Moves You billboard with tropical bottle and dancer

Music-led campaign celebrating movement, rhythm, and Caribbean culture including a content series extension.

Do What Moves You

AMV BBDO2018
Bombay Sapphire gin and tonic campaign with splashing lime and ice

Large-scale OOH campaign across EMEA.

Bombay Sapphire

AMV BBDO2019
Tennis player mid-serve against dark stadium lights

Layout design and image curation for the launch of the Giles Deacon, Sølve Sundsbø and Katie Grand book.

GILESSØLVEKATIE 

MICHAEL NASH2016
Pat McGrath Labs MTHRSHP eyeshadow palettes and liquid eyeliner

Packaging design and image selection for the relaunch of Pat McGrath's makeup line.

PAT MCGRATH RELAUNCH

MICHAEL NASH2017

Philosophy

As a producer, I act as a creative thought partner, helping shape ideas, identify opportunities and connect projects with the right creative talent and production expertise.